ABM: focus your accounts and sell more.

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Demand generation

Account Based Marketing

Why ABM?


It is the most effective solution if your company operates in a B2B environment and is looking for high-value business opportunities, accelerate sales and closing processes, and improve the customer experience, Account Marketing is the most effective solution to achieve it.

91%

of companies using ABM were able to increase the average size of their business*.

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This is supported by the ABM Leadership Alliance, who, through their research, found that following an ABM strategy, B2B specialists saw an increase in the average annual contract value of 171%.

*Study conducted by SiriusDecisions.


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Benefits

1.

Identifies high-value accounts through data that indicates purchase intent.

2.

Reach target accounts and the right people within them effectively.

3.

Create relevant and personalized experiences with quality content and calls to action at the right time and place.

4.

Turn those key accounts into real business opportunities.

5.

Contributes with sales, in an aligned manner, to maximize the quality of conversations and accelerate the closing of business transactions.

6.

Measures all efforts to ensure profitability and increase the impact of ABM initiatives.

What is ABM?

It is a methodology used to identify, attract, engage, convert and close key sales, and then measure and optimize marketing and sales processes throughout the buyer's journey.

Characteristics of the project

Account Based Marketing projects usually have a maturity time of 18-24 months and contain 6 major phases:

1.

Initial Immersion / Diagnosis.

2.

Strategy design.

3.

Marketing - sales alignment.

4.

Technological tools set-up.

5.

Campaign execution: 1 to 1, 1 to few, 1 to many.

6.

Results analysis and program optimization.

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