ABM: focus your accounts and sell more.

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Demand Generation

Account Based Marketing

Why ABM?


It is the most effective solution if your company operates in a B2B environment and seeks to identify high-value business opportunities, accelerate sales and closing processes, and improve the customer experience, Account Based Marketing is the most effective solution to achieve it.

91%

of companies using ABM were able to increase the average size of their business*.

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This is supported by the ABM Leadership Alliance, who through their research, found that after an ABM strategy, B2B specialists saw an increase in average annual contract value of 171%.

*Study conducted by SiriusDecisions.

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Benefits

1.

Identifies high-value accounts through data that indicates purchase intent.

2.

Reach target accounts and the right people within them effectively.

3.

Create relevant, personalized experiences with quality content and calls to action at the right time and place.

4.

Convert those key accounts into real business opportunities.

5.

Contribute with sales, in an aligned way, to maximize the quality of conversations and accelerate the closing of business transactions.

6.

Measures all efforts to ensure profitability and increase the impact of ABM initiatives.

1.

Identifica cuentas de alto valor a través de datos que indican una intención de compra.

2.

Llega a las cuentas objetivo y a las personas correctas dentro de ellas de manera efectiva.

3.

Crea experiencias relevantes y personalizadas con contenidos de calidad y llamados a la acción en el momento y lugar adecuados.

4.

Convierte a esas cuentas clave en oportunidades de negocio real.

5.

Contribuye con ventas, de manera alineada, para maximizar la calidad de las conversaciones y acelerar el cierre de las operaciones comerciales.

6.

Mide todos los esfuerzos para asegurar la rentabilidad y aumentar el impacto de las iniciativas ABM.

What is ABM?

It is a methodology used to identify, attract, engage, interact, convert and close sales with key accounts, and then measure and optimize marketing and sales processes throughout the buyer's journey.

Project characteristics

Account Based Marketing projects usually have a maturity time of 18 to 24 months and contain 6 major phases:

1.

Initial Immersion / Diagnosis.

2.

Strategy design.

3.

Marketing - sales alignment.

4.

Development of technological tools.

5.

Execution of campaigns: 1 to 1, 1 to few, 1 to many.

6.

Results analysis and program optimization.

1.

Inmersión inicial / Diagnóstico.

2.

Diseño de la estrategia.

3.

Alineación mercadotecnia - ventas.

4.

Puesta a punto de las herramientas tecnológicas.

5.

Ejecución de campañas: 1 to 1, 1 to few, 1 to many.

6.

Análisis de resultados y optimización del programa.


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