Why conversational marketing
 

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Digital transformation

Why Conversational Marketing


Do you want to capture data from visitors to your website to convert them into real prospects and qualify them as potential customers in real time? Do you want to improve your customers' experience through a new communication channel?

The chatbot is an interactive communication channel that works 24/7, at a very efficient cost, with full scalability for the business and that can have a very positive impact on the customer experience.

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Benefits

1.

Cut waiting time for your customers when interacting with your company.

2.

Qualify your prospects 24/7 on your website, without the use of forms.

3.

Give your salespeople a personal online assistant who can schedule appointments for them in real time and shorten the sales cycle.

4.

Correctly route the prospect to the appropriate department.

5.

Use the targeting tool to offer live chat only to website visitors who want to talk to your sales team.

6.

Leverage routing to ensure that the correct representative connects to each conversation.

7.

Automatically convert website visitors into leads or to schedule appointments.


 

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What is Conversational Marketing?

A chat platform is a key technological component in the development of a "conversational" digital strategy. It is also today the preferred channel for communicating with companies.

Chatbots are designed based on the construction of sequential texts and logical operators called playbooks.

The playbooks in turn can be developed for specific products or services, moments in the customer journey, sections within the website, on landing pages, or for business verticals and even for specific companies using Account Based Marketing. Finally, the chatbot can be programmed using business rules to incorporate a human into the conversation when the visitor meets certain characteristics that qualify him as a potential customer or as a customer who wants to solve a service problem.

Project features

The implementation is divided into the following phases:

1.

Initial immersion (target market, products and services, process documentation, etc.).

2.

Configuration and setup (development of playbooks and testing).

3.

Integration (Marketing Automation Systems and CRM)

4.

Development of complementary content (eBooks, articles, etc.).

5.

User training.

6.

Continuous optimization.

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